Budweiser, which in 2008 was bought out by a Belgian beer giant to form Anheuser-Busch InBev, has spent millions on advertising to the Latino market. According to a 2009 article in Hispanic Market Weekly, the company spent more than $21 million in the first half of 2008 alone on Spanish language media.
All that advertising has clearly paid off. Just check the advertisements on the wall the next time you go to a Mexican seafood place. If I had a dime for every Bud or Bud Light poster I've seen in some mariscos joint in town, I wouldn't have to write for a living.
So the announcement of a press conference this Monday morning by Somos America, a coalition of pro-immigrant advocacy groups in Arizona, is intriguing to say the least. At the Monday presser, Somos plans to call on all Latinos in the state to boycott Sand Land Anheuser-Busch distributor Hensley & Co.
That's Hensley & Co. as in owned by Cindy Hensley McCain, wife of U.S. Senator John McCain.